After a stint in the TV and radio industry, Gautam Dalal has joined daily DNA as VP, Marketing. He is reporting to KU Rao, CEO, DNA. Prior to joining DNA, Dalal was with Reliance Media World Ltd (Big FM) as Associate Vice President. Dalal took charge at DNA on February 15, 2010.
Speaking on this new innings, Dalal said, “I am very happy to be associated with DNA. There are lots of challenges on the way ahead. Being the strong player in all the five markets that it operates in, DNA is now a viable option for advertisers as part of their media planning. In its endeavour to grow, DNA shall leverage its strong connect with consumers, differentiated offering and indepth coverage to generate a buzz around the brand.”
He further said, “I am very much up against these challenges. Marketing shall play a pivotal role in enabling the above challenges through innovations, thus building threshold returns for our advertisers too. I am excited to be here, and look forward to the thumping pace that one enjoys in media, especially the print industry.”
Dalal has also worked with the broadcasting body of Reliance. He worked as Director Marketing at Reliance Big Broadcasting Pvt Ltd. Apart from this, he had worked as General Manager Marketing at TI Cycles of India; Brand Manager at Philips India’s consumer electronics division and Sales Officer at Philips Electronics India Ltd.