Gauri Awasthi has joined Cheil Worldwide SW Asia as Head – New Business (Digital). She will lead the New Business function at Cheil, encompassing own, earn and paid digital media, social, search, e-commerce, e-CRM, UX/ UI digital creative and custom media integrated experiential marketing divisions.
She will also add value in creating disruptive business value through consumer marketing, partner marketing and new age media for the current and potential clients. Discover market insights and high-impact business levers to build differentiated business strategy. Blend traditional and digital marketing across mobile, social, display and search marketing to create competitive advantage in the market place. In addition, she will identify and develop win-win scenarios with diverse partners/ clients for driving business, market penetration and brand growth for Cheil in the region.
Awasthi’s experience of close to 13 years encompasses a multitude of diverse categories ranging from FMCG to technology, education, e-commerce, banking, travel - tourism and health. She joins in from Redwing Solutions, which she joined in January 2013 as Senior Director & VP – Digital Initiatives. At Redwing, she was instrumental in getting the Hamdard Safi digital mandate account for the agency, apart from this was Head of region for their Delhi NCR office, located in Gurgaon.
Prior to that, she was with Reprise Media, a group company of IPG Mediabrands Group. She joined Reprise Media as Senior Director Digital and was handling the Microsoft digital campaigns both local as well as international.
On her new role, Awasthi said, “I believe there are many exciting opportunities ahead as it is an era where everything seems to be transforming the digital way which is the new media. I am looking at reaching out to those business transformation opportunities and leverage new business to drive brand solutions and create brand visibility for Cheil as the most promising state-of-the-art one-stop agency, a corporate would desire to have.”