Vidyadhar Khatavkar has joined Gaian Solutions India as Chief Operating Officer, Maya Platform. He will be reporting to Chandra Kotaru, President & CEO, Gaian Solutions India and will be based out of Mumbai.
Khatavkar will be driving growth of Maya Platform, which offers localisation technology to TV broadcasters. Maya Platform can change broadcast template by region and by time at the flick of a button from the central studio/ MCR or Head-End. Broadcasters can cover local events, rallies and public meetings, etc., on one part of the TV screen, while the other part continues to show the primary broadcast.
Broadcasters can also insert all overlays at the edge using Maya’s edge insertion device that is 3D ready and supports local storage, advanced audio options and unlimited multi-lingual graphics.
Prior to this, Khatvakar was Group COO of Raj Television Network for about two years. Before Raj TV Network, he was Senior Vice President at Cellcast Interactive, overlooking media strategy, acquisition, consumer research, airtime sales and sponsorships. Khatavkar has also been associated with Zee Network for 13 years. He was part of the core team that launched the Zee Alpha channels. He was also National Sales Head for all the regional channels at Zee from 2000-02. Till 2005, he was Business Head, Zee Gujarati and his last assignment with Zee was as Senior Vice President - Sales, Zee Sports. In May 2006, he left Zee Network to join B4U, where he spent two years.
On his new role, Khatavkar said, “The Indian TV broadcast industry is at a crucial stage, where it is facing quite a few challenges. However, it is poised to leap towards the next growth cycle and the process of digitisation is one such step, and technology will be playing the role of ‘driver’ in this growth. Maya Platform is such a breakthrough technology and product, which has potential to change the Indian television market scenario.”
Gaian is a seven-year old media technology and services company headquartered in Silicon Valley, San Jose, USA with satellite R&D development centers in Hyderabad and Visakhapatnam in India and Shenzhen in China. The company develops products and solutions for the media and entertainment industry.