G Srinath has put in his papers as Chief Operating Officer at Club FM, Mathrubhumi Printing and Publishing Company’s FM radio venture. He had joined Club FM in February 2007. Srinath is all set to start his own advertising agency, called Hammer India. The agency is set to commence operations from April 1.
Confirming the development, Srinath said, “We are already on the verge of signing two clients, but I can not disclose the names of those clients at this point of time.”
At Club FM, Srinath had spearheaded the business and played a pivotal role in the high-decibel launch of Club FM in Kochi, Thiruvananthapuram, Thrissur and Kannur. He has 18 years’ experience in both advertising and sales. He began his career in sales with ITC, before moving joining the sales operation of Shaw Wallace (now under the UB Group banner).
Prior to joining Club FM, Srinath was Head of Mudra’s Kochi branch. He was with the agency for 10 years where he handled clients such as Manorama Classified, Federal Bank, Muthoot Finance, Greojit Financial Services and Pankaj Kasturi. He was also instrumental in winning the Hindustan Latex Family Planning Promotion Trust business for Mudra.