The Media Research Users Council (MRUC) recently held its annual general meeting where five new members were inducted. Following this, the MRUC board elected its new Chairman and Vice Chairman. After completing a two-year term, Leo Burnett’s Chairman Arvind Sharma, the outgoing Chairman, has been replaced by TV Today’s CEO G Krishnan. Krishnan was hitherto Vice Chairman of MRUC. Mahindra & Mahindra’s Andre Purushottam has been elected the new Vice Chairman.
Sharma continues to be on the MRUC board that comprises advertising agencies, publishers and other media. The positions of these chairs are rotated every two years. Since in the present state, the chairs are between a broadcast and an advertiser, in the next rotation, a publisher is expected to be on one of the chairs.
The new members that were elected on the MRUC board in the annual general meeting are Aegis Media’s Country Head, Charles Berley Jenarius, representing the advertising agencies fraternity; Andre Puroshattam and ICICI’s Tina Singh, representing the advertiser fraternity; Mumbai Samachar’s Hormusji Cama, representing the publisher fraternity, and Media2win’s Alok Kejriwal representing the broadcast and other media.
The members of the chair take key decisions in MRUC’s way forward on the various research offerings, and the areas that the MRUC would focus on.