Top Story


Home >> People Movement >> Article

G Krishnan elected new MRUC Chairman, Andre Purushottam is Vice Chairman

Font Size   16
G Krishnan elected new MRUC Chairman, Andre Purushottam is Vice Chairman

The Media Research Users Council (MRUC) recently held its annual general meeting where five new members were inducted. Following this, the MRUC board elected its new Chairman and Vice Chairman. After completing a two-year term, Leo Burnett’s Chairman Arvind Sharma, the outgoing Chairman, has been replaced by TV Today’s CEO G Krishnan. Krishnan was hitherto Vice Chairman of MRUC. Mahindra & Mahindra’s Andre Purushottam has been elected the new Vice Chairman.

Sharma continues to be on the MRUC board that comprises advertising agencies, publishers and other media. The positions of these chairs are rotated every two years. Since in the present state, the chairs are between a broadcast and an advertiser, in the next rotation, a publisher is expected to be on one of the chairs.

The new members that were elected on the MRUC board in the annual general meeting are Aegis Media’s Country Head, Charles Berley Jenarius, representing the advertising agencies fraternity; Andre Puroshattam and ICICI’s Tina Singh, representing the advertiser fraternity; Mumbai Samachar’s Hormusji Cama, representing the publisher fraternity, and Media2win’s Alok Kejriwal representing the broadcast and other media.

The members of the chair take key decisions in MRUC’s way forward on the various research offerings, and the areas that the MRUC would focus on.


The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

Despite the economic slowdown, Star TV has managed to earn more than Rs 250 crores in advertising revenue from the India-Australia T20 series

Sorrell who is in India for WPP’s first-ever board meeting in the country, hints at more acquisitions and announces a second role for CVL Srinivas, CEO, South Asia, GroupM

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016