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From FMCG to media: Coke’s marketing honcho Vikas Gupta to join ABP Group

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From FMCG to media: Coke’s marketing honcho Vikas Gupta to join ABP Group

Vikas Gupta, Coca-Cola India’s Marketing Head, has put in his papers recently. He is set to join media group ABP Ltd as President-BusinessWorld, and Group Chief Marketing Officer, based in Delhi. He will be joining by the end of this month.

Confirming his move, Gupta said, “The reason for making this move is that I have worked for Coke for a very long time. I was getting good opportunities from elsewhere and was keen on new challenges in my career.”

Gupta has worked with companies like Brooke Bond and P&G India in their marketing departments between 1984 and 1994. He joined Coca-Cola India’s marketing team in 1994 and had held various portfolios, including brands and regional marketing assignments. He then moved to join The Coca-Cola Company’s marketing team in Atlanta, USA, in 1999. He returned last year to replace Shripad Nadkarni, who moved on from Coke.

Gupta is an alumnus of XLRI Jamshedpur with specialisation in marketing and finance.

No comments were available from ABP spokespersons at the time of filing this report.


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