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Fox I'ntl Channels appoints Rahul Sood & Helena Choe for APAC & Mid-East

Fox I'ntl Channels appoints Rahul Sood & Helena Choe for APAC & Mid-East

Author | exchange4media News Service | Saturday, Nov 30,2013 8:35 AM

Fox I'ntl Channels appoints Rahul Sood & Helena Choe for APAC & Mid-East

Fox International Channels (FIC) Asia has announced senior appointments into two newly-created positions. Helena Choe has come on board as Vice President of Syndication. She took charge from November 18, 2013. Rahul Sood will assume the role of Vice President of Affiliate Sales and Commercial effective December 9, 2013.

Both executives’ geographic remit will cover Asia Pacific and the Middle East. The two new additions will help strengthen FIC’s Affiliate Partnerships and Syndication division, further expanding FIC’s presence in the television and content industry across the region.

As Vice President of Syndication based in Hong Kong, Choe will work with channel and business development teams, as well as country managers to establish region-wide syndication policies and drive the distribution of FIC Asia’s sports, factual and entertainment content rights to multiple platforms. She joins FIC from sports rights marketing agency Sportfive International, where she held the position of Managing Director of the Hong Kong office, leading activities for Sportfive’s TV rights in Hong Kong, Japan and Korea, and digital rights across Asia Pacific.

Sood will operate out of Singapore as Vice President of Affiliate Sales and Commercial. He will be responsible for FIC’s sales and channel development of new markets across the region, with emphasis on newly emerging markets. He will also develop FIC’s sales strategy for commercial establishments such as hotels and other out-of-home opportunities. In addition, Sood will focus on the international distribution beyond APAC and the Middle East of FIC’s suite of Chinese channels, which includes SCM, the network’s Chinese movies channel.

Sood brings over 17 years of leadership experience in various roles in Asia’s TV industry. Prior to joining FIC, he had spent 10 years as Head of Affiliate Sales and Network Distribution at NDTV. Prior to that, he held the role of Executive Director of Affiliate Sales for South Asia at Turner Broadcasting and was part of the initial core team who established the New Delhi office.

Both Choe and Sood will report to Alex Lambeek, Executive Vice President of Affiliate Partnerships and Syndication for Asia Pacific and the Middle East at FIC.

Commenting on the new appointments, Lambeek said, “Both Helena and Rahul bring a great wealth of experience to Fox International Channels and we are very pleased to welcome them on board. Their appointments serve to demonstrate our commitment to work closely with our affiliate partners to further FIC’s presence across Asia Pacific and the Middle East.”


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