Fourth Dimension, a media outsourcing company from South India, has roped in Sridhar Naidu as Business Head - South. Naidu will be reporting to Sreekant R, National Sales Head, Fourth Dimension.
Naidu’s last stint was with Fever 104 FM as Regional Sales Head - Radio and Entertainment.
Commenting on Naidu’s appointment, Shankar B, CEO, Fourth Dimension said, “I am very happy and excited to have Sridhar on board. He has rich experience in radio and digital and since he is a south flavoured person, he understands the nuances of the market well. This will be an added advantage as he will be able to understand the requirements of the clients and articulate the work well.”
Naidu’s role will be to consolidate all the products of Fourth Dimension, which include Puthiya Thalaimurai channel and magazine, V6, Sathiyam TV and Chennai Live.
On his new role, Naidu said, “My role will be to consolidate all the products of Fourth Dimension and ensure that the team gives a 360 degree solution to all the clients. Our aim will also be to increase the product portfolio. I am honoured to be a part of Fourth Dimension.”
Sreekant R, National Sales Head, Fourth Dimension added here, “We are really happy to have Sridhar on board as, in the past he has excelled in handling business for various media vehicles from the south. I take this opportunity to welcome him and hope he has a great stint with us.”
Naidu has 16 years of experience. He started his career as a sales executive with Hertz. He then moved on to Atria Hotel and then to IT Nation. He entered the radio industry in 2006, when he joined Big FM as Retail Sales Head. He then moved on to activations in Radio Mirchi. Some of the other companies that he has worked with include MSN, South Asia FM, and Reliance Broadcast Network.