Partho Ghosh, ex-president of Zee Network has joined Total TV, the upcoming 24-hour Delhi-centric satellite TV channel as its COO. As a COO, Ghosh will be heading ad sales, marketing and distribution operations of the channel that is scheduled to go on air around New Year.
Former programming head of Zee TV’s Siti Cable network has already joined as channel head. Two other ex-Zee staffers Navin Sharma and Rahul Pandita have respectively joined as Executive Producer and Deputy Executive Producer of Total TV. According to Vinod Mehta, Director, Total TV, this is India’s is first satellite-based city-specific channel with live entertainment, information and news programming will have state-of-art automation for news programming.
Currently, Total TV is in the process of setting up its studio in the heart of New Delhi in Connaught Place. Mehta told exchange4media that Total TV is the first TV channel that is going for complete Mac-based newsroom automation system that is the fastest and most stable platform in the world. Jim O Brien, president of US based
Building4Media, according to Mehta, is advising them on putting up newsroom automation system. Total TV has its brand positioning as first 24-hour local satellite channel with local sentiment and national appeal with contemporary upscale look and feel. “Our channel will be upwardly mobile with special focus on women and youth. We will have event driven live content with online game shows, 24-hour live helpline and nationwide window for Delhi news,” told Mehta.
The Delhi and NCR specific channel that will be beamed through Thaicom satellite with VSNL uplinking will be digital free to air C & S channel that will also be distributed through DTH platform.