Top Story

e4m_logo.png

Home >> People Movement >> Article

Former Zee Editor, News joins Aaj Tak Group’s new speed news channel

19-August-2005
Font Size   16
Share
Former Zee Editor, News joins Aaj Tak Group’s new speed news channel

As part of its exercise to strengthen its news team in view of the group’s expansion plans, Aaj Tak has recruited former Editor, News, Zee TV, Sailesh for the newly created key post of Executive Producer (Copy Desk).

A veteran print and television journalist, Sailesh’s appointment assumes significance as it comes at a time when TV Today Group is preparing to launch a Hindi speed news channel later this month.

For Sailesh who till recently was working as Creative Consultant with the Discovery Channel, it is more of a homecoming. He had left Aaj Tak as Special Correspondent in 1997 to join Zee TV as Editor, News, after the exit of Rajat Sharma.

He was instrumental in starting Zee’s Punjabi, Bangla and Marathi regional news channels and even headed zeenews.com as Editor. Early this year, he launched the first Delhi and NCR-centric channel – Total TV.

Confirming this key appointment, Aaj Tak’s Director, News, Q W Naqvi told exchange4media that Sailesh had been given the responsibility to set up a central copy desk for the group’s channels.

“Aaj Tak has always been known for its news copy. In view of our plans to launch more channels, we felt the need for a central copy desk to strenghten our on-air copy. An experienced journalist like Sailesh will prove to be an asset for us in improving the content quality on our channels.”

Currently, ahead of the launch of its Hindi speed news channel, Aaj Tak is recruiting more people to strengthen its team. Said Naqvi, “The speed news channel will provide international, national, sports, business, entertainment, lifestyle news in a 10-15 minute capsule form and will be targeted at those viewers who are not interested in watching detailed news. The channel is likely to go on air by the end of this month.”

Meanwhile, exchange4media has learnt that the TV Today group, as part of its expansion plans, is also fine tuning its plans for the launch of a Neighbourhood Channel (Delhi-centric channel).

Tags

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.