Indrani Sen, who quit last month as Head of Mindshare in Kolkata, is set to join the FMCG major, Emami Group, in Kolkata from August 1 as Vice-President, Brand Planning and Communications.
A versatile advertising person, Sen began her career in the early 70s in market and media research with IMRB and then moved to Clarion in Kolkata. From the mid-70s, she spent a decade in Mumbai in media planning with agencies like Inter Publicity, Ulka and Contract, working her way up to becoming a Media Director.
Sen returned to Kolkata in the mid-80s to take up the challenging assignment of setting up Ram Ray’s new agency, Response, in a general management role as Commercial Director, before joining the media department of HTA in 1988. She spent 17 years with JWT.
Commenting on her new assignment, Sen observed, “Having had the occasion to work with them as clients, I have a lot of respect for the promoters of the Emami Group -- R S Agarwal and R S Goenka. I am really looking forward to contributing to the Emami Group’s aggressive growth plans and the various diversifications that it has gone into.”
Originally a cosmetic and personal care products company, the Emami Group today is a well-diversified corporation with interests in retail, writing instruments, paper-mills and health-care. Thus, alongside their well-known brands like Boroplus, Himani Fast Relief and Navratna Hair Oil, the group is also associated with AMRI Hospital, Landmark Bookstore, Frank Ross chain of drugstores and several other prominent upcoming projects in Kolkata.
A significant media spender out of Kolkata , particularly on television, the group has over the years professionalised its management and has, in fact, been working with names such as Alyque Padamsee and former Zenith Media supremo Tapan Pal as their consultants.