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Former media advisor to PM, Sanjaya Baru, to join Business Standard as its Editor

Former media advisor to PM, Sanjaya Baru, to join Business Standard as its Editor

Author | Rohan Dua | Thursday, Aug 20,2009 8:21 AM

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Former media advisor to PM, Sanjaya Baru, to join Business Standard as its Editor

Sanjaya Baru, former Editor and Press Advisor to the Prime Minister, is set to join Business Standard as Consulting Editor from October 1. In an announcement circulated on Wednesday, August 19, TN Ninan, Editor-in-Chief of the leading business daily, stated that Baru would succeed him as Editor of the newspaper on January 1, 2010.

Baru will report to Ninan, initially as the Editor of the paper and then as Editorial Director of the company. Ninan is to assume the latter position on January 1, 2010, while continuing to be the Chairman.

When contacted, Ninan told exchange4media, “Sixty is the retirement age in the company. This decision was impending. I’d have had to retire and I have done that.”

Baru has had a successful career in academics, journalism and government service. He has worked in recent years at the National University of Singapore and the Prime Minister’s Office, after being the Editor of Financial Express in the 1990s. Baru has also worked with the Economic Times and The Times of India.

The note by Ninan also mentioned that Baru would lead the paper with distinction while continuing to espouse the editorial integrity and values that have made it what it is, and take it to greater heights.

Apart from the business newspaper, BSL publishes several periodicals, including BS Motoring, Indian Management, Asian Management Review, a quarterly publication, and two language business newspapers – Business Standard in Hindi and Business Standard in Gujarati. The Hindi newspaper is published simultaneously from seven centres – Mumbai, Delhi, Chandigarh, Lucknow, Bhopal, Patna and Kolkata. The Gujarati newspaper is published from three centres – Mumbai, Ahmedabad and Rajkot. The two regional language business newspapers also have separate websites – www.bshindi.com and www.bsgujarati.com.

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