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Former ESPN-hand Gaurav Seth to head Zee Sports marketing

22-September-2004
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Former ESPN-hand Gaurav Seth to head Zee Sports marketing

Zee Network has absorbed old ESPN-hand Gaurav Seth as the Marketing Head for Zee Sports. Ashish Kaul (Vice President, Corporate Brand Development, Zee Network) has confirmed the move. Details, however, are sketchy at this point, with the channel promising to divulge further, very soon.

Gaurav Seth after working with ESPN Star Sports for many years had joined the internet search company Altavista in India early last year. Altavista got aqcuired by Overture and then subsequently Overture by Yahoo later last year.

Legal disputes notwithstanding, Zee Network has big plans for the channel. Punit Goenka stands as the Business Head for the channel, awaiting formal launch on October 2 – observing Zee Network’s 12th anniversary.

Kaul had earlier stated, "We are happy to present Zee Sports as a 24-hour sports channel. We are quite positive that apart from international cricket, Zee Sports will thoroughly emphasise on promoting domestic cricket in India."

Though all the eyes are glued to the ongoing battle for bagging cricket rights, with important moves like this, Zee Sports is shaping up to be in full swing.

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