Top Story

e4m_logo.png

Home >> People Movement >> Article

Former CTG head Sanjoy Chakrabarty moves to Group M, Shanghai

08-December-2004
Font Size   16
Share
Former CTG head Sanjoy Chakrabarty moves to Group M, Shanghai

Sanjoy Chakrabarty, who ran the Central Trading Group till mid-this year, has been transferred to China, with immediate effect. Being based in Shanghai, he will be reporting to Simon Woodward, Managing Partner, Group M trading in China, and head of MindShare's regional trading task force for Asia Pacific.

Ashutosh Srivastava, CEO, Group M, India and Asia, confirmed the move, stating, “Chakrabarty will be working with Simon to develop and implement systems and processes in the buying area, which will help leverage Group M volume more effectively in negotiations – in what is one of the biggest and most complex media market in the world today. The Shanghai media market is visibly different from that of India, it is fairly decentralised and a great deal of improvisation can be done in terms of systems and data analytics. Chakrabarty is recognised in India for his contribution in the growing use of analytics in buying. Undoubtedly, he would be an asset to the Shanghai set-up.”

He added, “India was one of the first countries to test and implement the new structure, systems and processes in buying in 2004, which would define how WPP’s media investment/trading function would evolve over time. Chakrabarty will now be transferring this learning to other Group M companies in the network.”

Chakrabarty has authored Group M's proprietary system Media Mechanix for Rate Benchmarking in India. He will now work with Simon and Gina Miller, Director, Tools and Technologies for MindShare Asia Pacific, to help China develop their version of the Media Mechanix benchmarking system and integrate it with their planning and operations in IT systems.

Tags

NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve