R (Chandru) Chandrasekar, who had moved on from Bharti Airtel as Senior Vice President and Head of Brand and Media after a three-year stint, is on his way to Nestle. At Nestle, he takes on the role of Marketing Manager – Beverages.
Chandrasekar brings in 13 years of experience, of which he spent seven years with Britannia and three with Marico, besides his stint with Airtel.
In his prior role as SVP & Head of Brand and Media at Airtel, Chandrasekar had led several brand initiatives that included the Barrier Breaking campaign, the campaigns featuring actors R Madhavan and Vidya Balan, Toy Phone. He was also involved with the Airtel Digital TV launch campaign, the campaign for Airtel’s Sri Lanka foray and the broadband campaign, among others.