Food lifestyle channel, FoodFood, which recently renewed its positioning, has brought on board Vaibhav Vishal as its Creative Head.
“We are extremely happy to have attracted a talent like Vaibhav who brings with him a rich background in creative, marketing and media. Vaibhav spearheaded the new repositioning campaign for the channel and we are confident that through the new shows he has clearly articulated the brand vision and desired positioning to lead the network into the next level. With him on board, we are sure he will give new impetus to his experience in programming and related areas,” said SK Barua, CEO, FoodFood.
With over 15 years of experience spanning creative leadership, programming, marketing and new media specialisation, Vishal has worked with MTV India, Red FM, YFilms, MTunes HD, and FTV India. He has also been a brand strategist for Helios Media and has handled several independent consulting projects.
Sharing his vision as the Creative Head of FoodFood, Vishal said, “The agenda we’ve set for the channel is best described by the tagline, ‘It’s sizzling!’ and I am here to make sure that it surely does in every way.”