Top Story


Home >> People Movement >> Article

FoodFood channel appoints Vaibhav Vishal as Creative Head

Font Size   16
FoodFood channel appoints Vaibhav Vishal as Creative Head

Food lifestyle channel, FoodFood, which recently renewed its positioning, has brought on board Vaibhav Vishal as its Creative Head.

“We are extremely happy to have attracted a talent like Vaibhav who brings with him a rich background in creative, marketing and media. Vaibhav spearheaded the new repositioning campaign for the channel and we are confident that through the new shows he has clearly articulated the brand vision and desired positioning to lead the network into the next level. With him on board, we are sure he will give new impetus to his experience in programming and related areas,” said SK Barua, CEO, FoodFood.

With over 15 years of experience spanning creative leadership, programming, marketing and new media specialisation, Vishal has worked with MTV India, Red FM, YFilms, MTunes HD, and FTV India. He has also been a brand strategist for Helios Media and has handled several independent consulting projects.

Sharing his vision as the Creative Head of FoodFood, Vishal said, “The agenda we’ve set for the channel is best described by the tagline, ‘It’s sizzling!’ and I am here to make sure that it surely does in every way.”


NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve