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Flashed Yesterday: Orchard Advertising gets Anish Daryani as VP

01-February-2012
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Flashed Yesterday: Orchard Advertising gets Anish Daryani as VP

Anish Daryani, who was General Manager at Ogilvy Africa, has joined Orchard Advertising as Vice President and Branch Head at the agency’s headquarters in Bangalore.

Commenting on Daryani’s appointment, Kaushik Mitra, Senior Vice President, Orchard India, said, “Anish is very driven, hungry and passionate about the business. His key responsibility will be to strengthen and grow existing client businesses, cement relationships and look to grow Orchard Bangalore in the South market. Having diverse experience in categories such as FMCG, telecom, durables, automotive, healthcare, rural, Anish will strengthen Orchard’s position in the market.”

On his new role, Daryani said, “I have always admired the Leo Burnett Group for the thinking agency they’ve been, since I started my advertising career. So when I got an opportunity to join Orchard, one of the three agency brands from Leo Burnett’s stable, taking it forward came very naturally to me.”

Daryani has a decade’s experience in advertising and has done two stints each with Ogilvy and the Rediffusion Y&R. Some of the brands he has worked on include Tata Motors, Tata Nano, Tata Steel, Hutch (now Vodafone), Airtel, Kingfisher Airlines, Danone, Brooke Bond Red Label, The Economic Times, The Times of India, Colors, Linc Pens and The Statesman, among others.

Orchard Advertising is a Publicis Groupe full service creative agency. Established in 2000, Orchard has three offices at Bangalore, Chennai and Mumbai. Some of Orchard’s clients include Wipro, SAB Miller, Essilor, Godrej, Colors, RIM and Piramal Healthcare, among others.

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