LiquidThread announced today that Manisha Tripathi has been appointed as National Director and will report to CVL Srinivas, Managing Director, LiquidThread, Asia-Pacific and Malli CR, CEO, SMG India. She takes charge from today and will be based out of the Gurgaon office.
“Tripathi brings the right blend of creativity and business focus. Her coming on board will help us accelerate the growth of our branded content business,” said Srinivas.
Tripathi has more than 15 years experience in roles spanning content creation, strategy and business development. She began her career with TV18 where she produced, directed and scripted stories for shows such as India Business Report and Amul India Show.
She was part of the core programming team at Star Plus between 2000 and 2004 and worked on several successful shows including Khullja Sim Sim, Kya Masti Kya Dhoom, Kisme Kitna Hai Dum, Sonpari, Kyunki Saas Bhi, etc.
Tripathi also handled key roles at Tata Sky, BigFM and most recently, Alva Brothers Entertainment.
“I am delighted to join LiquidThread and excited about creating brand inspired content that reaches out, connects, engages and interacts with consumers, across different screens, generating valuable experiences,” said Tripathi, while commenting on her move to LiquidThread.
LiquidThread is Starcom MediaVest Group's all screen content practice. In line with the network’s digital, open source approach, LiquidThread is responsible for increasing the scale of SMG’s content creation, moving beyond branded entertainment to communities and conversations for brand properties.