Top Story


Home >> People Movement >> Article

Flashed Yesterday: Colors ropes in Prashaant Bhatt to head Fiction

Font Size   16
Flashed Yesterday: Colors ropes in Prashaant Bhatt to head Fiction

Hindi GEC Colors has announced the appointment of Prashaant Bhatt as Head of Fiction. He will be responsible for driving the fiction properties on Colors and take key decisions on new show productions and concepts that will best engage and entertain the viewers. Bhatt will take charge from December 1, 2011 and will be reporting to Raj Nayak, CEO, Colors.

Announcing his appointment, Raj Nayak commented, “Given Prashaant’s extensive experience in delivering compelling content for multiple successful fiction properties over the years, we are confident that he will take the COLORS’ Fiction shows to a new peak. I am proud to have him on the team, and look forward to co-creating new frontiers in fiction programming on Colors.”

Speaking on his new assignment, Bhatt said, "I have tremendous appreciation for Colors’ constant attempts towards providing new and innovative content to the viewers through their shows. I am looking forward to working with this incredibly talented group of people and apply my knowledge and experience and contribute to the fiction programming.”

Bhatt joins Colors from Balaji Telefilms, where he was Creative Head for various successful shows. He has over 16 years of experience as a writer and creative director of various successful fiction properties for almost all GECs. In the last few years, he has also been involved in conceptualising shows and creatively heading them for various production houses, which include not only Balaji Telefilms, but also Rajshri Productions, Cinevistas, Creative Eye, AK Films, UTV and Shreya Creations, among others.



Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

Recap brings you a round up of the important stories that made headlines this week.

Powered by advertising technology expert Yospace, Akamai’s Dynamic Ad Insertion is designed to help content providers offer greater monetization opportunities through online advertising, while maintai...

The second season of the show takes viewers on a profound journey to the homes of their favorite celebrities such as cricket icon Saurav Ganguly and Bollywood actors Sushant Singh Rajput, Radhika Apt...