Top Story


Home >> People Movement >> Article

Fifth Estate strengthens media department; N Shankar moves from Mediaedge:CIA

Font Size   16
Fifth Estate strengthens media department; N Shankar moves from Mediaedge:CIA

Chennai-based agency Fifth Estate Communications is ramping up its media function. N Shankar, who carries with him 30 years of experience in the media departments of several agencies, has moved in as Media Manager. He joined the agency on March 2, 2006.

Shankar moves in from Mediaedge:CIA, where he was Investment Manager since 2003. Prior to joining Mediaedge:CIA, he was with Zenith Optimedia (since 1999).

"I have been with full-fledged (creative and media) agencies till Saatchi, in 1999. I thought I'll return to a full-fledged agency now, it is very interesting to work with a full-fledged agency. I also wanted to look at an agency where I could contribute further, and wanted to stay in Chennai. Fifth Estate is growing, and we'll do our best on existing business as well as in picking up new businesses," said Shankar.

A postgraduate in Economics, Shankar started his advertising career with R K Swamy Advertising, Delhi, in 1976. His 30-year career has seen him work with several agencies, including Clarion Advertising, O&M and Sistas Saatchi & Saatchi.

With this appointment, and Kandhan's return to Fifth Estate, the Chennai-based agency's media department looks formidable. A further ramp up though, is not on the agenda immediately.

Also see: Kandhan D returns to Fifth Estate fold


We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving strength to strength.

In an interaction with exchange4media, Sinha, the Country Head at Epsilon shared insights on the growth of Epsilon, integration of Artificial Intelligence and the future of other conventional mediums of marketing

The awards which saw over 816 entries were adjudged by a distinguished jury of around 211 industry leaders through intensive judging sessions across the country

22feet Tribal Worldwide to handle digital marketing while DDB MudraMax to handle on-ground promotions, venue management and logistics management

While market charges access fee to provide HD channels, DishTV will now give the access to popular HD channels to all subscribers