Top Story


Home >> People Movement >> Article

Farokh Balsara to lead EMEIA region at Ernst & Young

Font Size   16
Farokh Balsara to lead EMEIA region at Ernst & Young

Ernst & Young has announced the appointment of Farokh Balsara as the Media & Entertainment industry leader for Europe, Middle East, India & Africa (EMEIA) region. Based in Mumbai, Balsara has been Ernst & Young’s M&E Practice Leader in India for over a decade and will now drive the sector programme throughout Europe, Middle East India and Africa. Balsara is the first Partner from India to lead a sector at an EMEIA-wide level.

Commenting on the development, Julie Tiegland, Accounts, Industries & Business Development Leader - EMEIA, Ernst & Young, said, “I am extremely pleased to announce Farokh’s appointment. Over the last several years, he has built what is undoubtedly India’s leading M&E Practice among all professional services firm, advising both Indian and multinational M&E companies. The appointment is also reflective of the growing importance of the Indian M&E sector on the global landscape and also of the strength of Ernst & Young’s media and entertainment practice in India. As the M&E sector increasingly converges across boundaries, Farokh’s knowledge and experience will be deeply valued by our clients across the EMEIA area. Media & Entertainment is a priority sector for our firm globally and we are seeking to significantly strengthen our M&E market presence across the EMEIA region.”

On his new role, Balsara said, “I am looking forward to taking on my new responsibilities as Ernst & Young’s EMEIA Leader for M&E Practice. Ernst & Young is the market leader in working with the Media & Entertainment industry and we would continue to strengthen our market leadership position. We have a strong M&E industry practice in France, Germany, the UK, Italy, Spain, India and the Nordics and with the challenging business environment, our endeavour would be for our clients to benefit from cross coordination of ideas and best practices between developed and emerging markets. In my new role, I am looking forward to working with a strong EMEIA-wide team of professionals to significantly ramp up our Transactions and Advisory practice for M&E and growing the business through the provision of fresh, innovative services to our clients.”

In his career spanning 25 years, Balsara has, for the most part, extensively advised several large Indian M&E companies in risk management and in improving the efficiency and effectiveness of key processes. He is also experienced in performing a variety of market reviews and feasibility studies, and developing entry strategies for multinational M&E companies desiring to establish a business presence in India. In the past, he has also specialised in providing a range of Transaction Support Services (due diligence reviews, Valuation, M&A support, etc.) to multinationals, strategic investors and private equity funds across sector categories including television, films, new media, radio and music, advertising and marketing, print, and so on.

Balsara is widely recognised as a thought leader in the M&E industry and has been associated with various industry bodies. He was one of the founding members of FICCI Frames and authored the FICCI Frames report since its inception in 1999 for five years and has also been the National President of the Indo-American Chamber of Commerce (IACC).

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business