Top Story

e4m_logo.png

Home >> People Movement >> Article

Exits at Multi Screen Media continue

09-March-2009
Font Size   16
Share
Exits at Multi Screen Media continue

The environment of anxiety at Multi Screen Media (MSM) continues. The exits that began at the organisation on March 5, 2009 were added to a day later. The company had seen several senior resources leaving on March 5, and it is understood that at least 20 more names from the mid-management level across functions bid adieu to the organisation last Friday. More is expected this week.

MSM officials have not offered any comments on the development so far.

Sources familiar with the situation had informed exchange4media that at least 40 to 50 names would be leaving MSM. The reasons vary from executives leaving the organisation post the exit of long serving CEO Kunal Dasgupta to a mass scale cost rationalising exercise that MSM has undertaken. Sources also informed that the agenda of the Management Committee Meeting at MSM on March 9 included discussing the implication and the way forward for the organisation from here.

A senior company source said, “The dust would settle a little from here. The meeting would see the attendance of heads of all departments and functions, and there would be some clarity on what is next for the organisation.”

In an earlier conversation with exchange4media, MSM’s interim CEO, Man Jit Singh, had said that MSM was actively conversing more with its employees to facilitate better transparency in the organisation. From the look of the current scenario, it would appear that indeed is the need of the hour at MSM.

Also read:

Senior level exits begin at Multi Screen Media

Albert Almeida quits Sony

Kunal Dasgupta quits Multi Screen Media; Man Jit Singh takes over as interim CEO

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...