G Ramprasad, the former CEO of Zee South, has joined Tata Teleservices as CEO for the Tamil Nadu Circle. Ramprasad had been with Zee for a little over a year and had seen through the successful launch of Zee Tamil in October 2008.
Confirming his new assignment, Ramprasad, however, refrained from stating any specific reason for quitting Zee and his decision to move to a different sector.
Prior to joining Zee, Ramprasad was with the Murugappa Group as CEO of the Parryware business, followed by his role as the President of TI Cycles of the same group. Prior to the successful stint of nearly nine years with the Murugappa Group, Ramprasad was with Hindustan Lever Ltd (now Hindustan Unilever) in sales and operations functions. He has also been associated with Sara Lee in India.
Ramprasad, who passed out of IIM Calcutta in 1984, attended the Senior Executive Program of the University of Michigan, Ann Arbor, USA in 2001. Prior to his new assignment, Ramprasad was the President of TI Cycles from the Murugappa Group, where he was instrumental in effecting a turnaround of TI Cycles after taking charge in April 2005.