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Ex-RK Swamy Devjyoti Barooah joins Everest Delhi as Creative Head

Ex-RK Swamy Devjyoti Barooah joins Everest Delhi as Creative Head

Author | Malini Menon | Saturday, Sep 11,2004 8:51 AM

Ex-RK Swamy Devjyoti Barooah joins Everest Delhi as Creative Head

Devjyoti Barooah has put in his papers at RK Swamy/BBDO and will be joining Everest Integrated Communications as Creative Head, Delhi. Barooah has more than 12years’ experience in agencies such as McCann Erickson, Mudra, Trikaya-Grey, Rediffusion DY&R and RK Swamy/BBDO.

Barooah’s interface with clients includes Gillette, Smith Kline Beecham, Coca-Cola, Amtrex, Hitachi, Maruti, Airtel, Reliance and Symphony. Asked why he was making the shift, Barooah said: “When you get too confortable, you die.”

Barooah further said, “After many years I found an agency that doesn’t believe in clichéd advertising. The agency has a distinct vision. After I met Milind Dhaimade, National Creative Director, Everest, who is a silent and modest person, I was motivated to join Everest, Delhi. Everest has invested in talent and I certainly wanted to be a part of the team.”

On whether one will get to see some more Digen Verma-like campaigns, he said: “We will be innovative at Everest. As of now, my work won’t be obvious as I have just joined, but with time you will see my ideas visualizing.”

Barooah has earned awards such as Bombay Ad Club Silver, A&M Gold, Pioneer Gold, London International Advertising Finalist and radio Mirchi Caan Award Silver.

Rajeev Rakshit, General Manager and VP, Everest, said, “We are lucky to have creative talents like Milind and Devjyoti as part of our team. And with the strategic backing from the likes of Sourav Mishra, I feel that we finally have all the building blocks in place, to partner our clients through unique and effective ideas. But the proof of the pudding is in the eating. In the next few weeks, we will hopefully be able to showcase some of the work that is being developed for our clients. Let our work speak for itself.”

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