After a four-year stint with Hindustan Times as Chief of Internet Division, Sanjay Trehan, has joined Indiatimes to look after the company’s broadband and multimedia e-content initiative. He will assume his new responsibilities starting today.
On Trehan’s appointment, Mahendra Swaroop, CEO, Indiatimes, to whom Trehan will be directly reporting, said, “Sanjay has been appointed as head of new content initiatives that will entail broadband in addition to creating opportunities for our content BPO. He is the only content person who has been in the Internet business for the last 11 years. Indiatimes not only has content but e-commerce, mobile, etc., with a much wider spread and his role will be critical. He will be instrumental in setting up new initiatives for Indiatimes.”
Trehan too has ambitious plans. Speaking to exhange4media earlier, Trehan said that in his new role, he would be looking to “rewrite the rules of the game”.
Trehan had joined Hindustan Times in March 2001 as General Manager, Internet. He was entrusted with the task of revamping the website hindustantimes.com. He achieved that goal, making it “a site to reckon with”.
In 2000, Trehan’s passion for Internet was realised when he set up the portal jaldi.com becoming its COO. A year later, he quit to join razorfinish.com, a reverse auction site for travel, looking after marketing communications, content development and strategic alliances. Prior to that, he was in advertising, working with agencies like Lintas and Saatchi & Saatchi.