Barun Das, former Chief Executive Officer, Zee News, is now Chairman, Mydia 100 Communications.
It may be recalled that Das had set up Cent Percent Media Solutions, an outsourcing advertising sales organisation with its core focus on regional and niche TV brands, along with Amit Tripathi (former Sales Head, Zee News). In February last year, Kartikeya Sharma, MD, ITV Network, had inked a deal with Cent Percent and bought a majority stake in the company. However, the venture did not work out.
Das had joined Zee News in 2008 as the youngest CEO. He has also served as Executive Vice President at MCCS. He has worked with Astro Asia Networks in Kuala Lampur, where he was responsible for international business development. He is also the founding member and Vice President of News Broadcasters Association (NBA). He has also held various positions at senior management level in India Today Group and ABP Group, among others.
His rich experience includes areas such as cross country operations, equity transactions and international business development, both in India and abroad.