Top Story

e4m_logo.png

Home >> People Movement >> Article

Ex-ABP Sandip Ghosh joins Hindustan Times as VP–Media Marketing

06-June-2005
Font Size   16
Ex-ABP Sandip Ghosh joins Hindustan Times as VP–Media Marketing

Sandip Ghosh, who quit ABP in December last year, has moved to Hindustan Times as Vice-President, Media Marketing. Currently going through the induction process, he will be officially joining the organisation on June 14. Ghosh is expected to play a key role in HT’s Mumbai launch.

Rajiv Verma, CEO, Hindustan Times, confirmed, “We are happy to have Sandip on board. He brings in a good blend of FMCG and media industry perspective. We as a company are expanding on readership bandwidth with eyes on the future. There are a number of new initiatives planned and Sandip will be instrumental in those, which includes the Mumbai launch of HT.”

A qualified chartered accountant, Ghosh brings with him an experience of over 21 years. He started his career in 1983 with Hindustan Lever and spent 19 years there. He worked for various businesses at HLL, and in his last four years with Levers, he was Managing Director of Nepal Levers, a subsidiary of HLL.

He moved to ABP in 2002 as Vice-President. He was the Business Head for their two flagship English publications, Businessworld and The Telegraph. He was instrumental in turning around Businessworld, which today is a leading business magazine. He was also instrumental in consolidating the leadership position of The Telegraph.

Said Ghosh, “ABP was a great learning experience for me but I was looking for a more challenging task and that too on a national scale. I was quite excited about the HT opportunity considering their performance in the last six months and therefore I went ahead with this option.”

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign