Everest Brand Solutions has brought on board Arnab Banerjee as Head of Creative- Art for its Delhi office. Prior to joining Everest, Banerjee was creative consultant with August Communications. He shall be reporting to Rahul Jauhari, NCD, Everest Brand Solutions.
In his over 11 years’ experience in mainstream advertising, Banerjee has had stints at Ogilvy, Euro RSCG, Rediffusion Y&R, Grey Worldwide, McCann Erickson and DDB Mudra. He has handled multinational clients such as Wrigley Orbit and Boomer, Philips, MasterCard, Hutch (now known as Vodafone) and national brands like Airtel, ITC, ONGC and many more. His experience in handling media and publication clients includes working for The Statesman in Kolkata and the India Today Group in Delhi.
Commenting on Banerjee’s appointment, Jauhari said, “I’m delighted to welcome Arnab to Everest. He brings just the right mix of talent, experience and enthusiasm that we see seek to inject into our creative pool. His passion will be felt equally by our clients and people within the agency.”
Naveen Saraswat, COO, Everest Delhi, added here, “Arnab is an great ideas person. His excellent sense of design makes his creative output look very refreshing and stand out visually. He is very passionate about doing good work. These abilities, combined with his strong leadership skills, shall enhance the quality of the work that we do for our clients and add value to their brands.”
Banerjee was nominated for the BBC Photographer of the Year in 2006, the only Indian among 12 finalists out of millions of entries.
Everest is the second oldest agency in India, born in 1946. The agency is a creatively led, full-service agency with offices in Mumbai and Delhi and representations in Chennai, Bangalore and Kolkata.
The agency has built some of the biggest brands in the market place – Parle Products, CNN-IBN, GoAir, Emami, Tata Housing, Akai and T-Series, among others.
Everest works closely with Y&R and has access to all their proprietary tools, including the Brand Asset Valuator (BAV). In addition, the agency helps in finding Brand Fingerprints - finding the product/ service’s uniqueness that helps create the brand.