Everest Brand Solutions has undergone some changes in its creative department. N. Padmakumar is now the agency’s National Creative Director. Prior to this elevation, he was Creative Head of Everest’s Mumbai office.
Since joining Everest in January this year, Padmakumar has strengthened the agency’s team, and has contributed in bringing work into sharp focus. Together with D. Rajappa, President, Everest, Padmakumar will concentrate on the growth aspects of the agency, and would also be closely involved in the larger plans that the agency has.
Said Rajappa, “We were very clear from the beginning that this was a role we wanted Paddy to take on, and are happy to harness his abilities on a larger scale. At a time when passion is probably the only reason to be in advertising, this is a man who possesses it in abundance, in addition to experience, proven talent and a wide repertoire of creative skills.”
Padmakumar started his career with a five-year stint at Lintas in 1995, working on Lever brands like Liril, Lifebuoy, Rexona and Breeze, and Britannia among many others. He followed that up with a completely wacky stint in MTV. He returned to advertising as ECD, Lowe Colombo, leading it to “Agency of The Year” twice in a row, and also getting named as “Creative Person of the Year”.
Then he moved back to India at Lowe Delhi where he was Creative Director on LG. Shortly after, he joined McCann-Erickson Worldgroup in Sri Lanka, handling Sri Lankan Airlines, Nestle, Levers and a host of other big brands, again winning awards regionally and locally. Following that he spent a year and a half writing and making films in the region, for Unilever, World Vision, Singer and the Singapore Government.
Padmakumar rejoined Lowe Bombay in early 2006, as CD on Lever’s Clinic, ACC Cement, ICICI and BP, creating several pieces of work on all these brands including the hugely loved ACC Cement TVC.
“I’ve hardly felt the passage of the last eight months. The accent has been purely on work, and the adrenaline here is palpable. We’ve an amazing set of creative people, all multiple award winners, yet rock solid in brand building fundamentals. We’ve not made any noise over our awards and our new business wins, simply because there’s no need for hype. There’s some terrific new stuff on our reel, and it’s all mainstream, which makes it that much sweeter,” said Padmakumar.