Everest is looking at sprucing up its operations, beginning with a number of appointments at the senior level. The intent is to create a new-age advertising powerhouse.
Mahesh Chauhan, President, Everest, himself a recent entrant, reflects on the changing face of the agency, "My mandate at Everest is very clear - make Everest an agency to reckon with. My single-point programme to fulfill that mandate was to embark on a process of creating a team at Everest, which would offer the widest possible range of expertise in order to add value to existing businesses and acquire new businesses."
Talking of recent appointments, Sourabh Mishra joins as National Planning Director. With over 12 years of experience, Mishra moves from O&M. Working on both sides of the fence, he has worked on businesses like Coca Cola, Cadbury's, HLL, ITC Foods, Himalaya, Dabur, Parle, NIIT and Titan among others.
Further strengthening the planning team, Amit Kekre joins as Planning Director, Mumbai. Amit has spent time at agencies like O&M, Lowe and JWT, and has worked on brands like HLL, Marico, Standard Chartered, Tata Motors and BP-Castrol.
Meanwhile, Vijay Lalwani has joined Everest, Mumbai, as Associate Creative Director. He moves from O&M. In addition, Anant Pal Singh has moved in as Account Director from Rediffusion DYR.
Everest's Delhi office has been strengthened with the appointment of Rajeev Rakshit as Vice-President and Head of Office. With over 13 years' experience, Rakshit has come in from Publicis and is regarded as a member of the team instrumental in the emergence of Publicis. Prior to Publicis, he was a key member of the team leading Euro RSCG in Bangalore during the agency's turnaround and heydays during the late 90s. Rakshit brings significant expertise in the technology arena acquired over the years working on brands like Intel, HP-Compaq, Nokia, Microsoft and Motorola in both national and regional roles.
Joining him at Everest Delhi is Manisha Sethi as Associate Creative Director. Manisha moves from Cheil where she was working on Samsung.
Says Chauhan, "The reality is that Everest had good people on board but the addition of certain key ingredients was essential for the complete product to be a synergistic whole. The track records of the new appointments speak for themselves and provide completeness to the Everest offering. To sum it all up, as they say, we have managed to put together 'A few good men (and women!)' and the next step for us is to acquire 'A few (or lots) good businesses'!"