Everest Brand Solutions has brought in Romeen Yarkhan as Executive Creative Director, Copy, to head its Creative Department in Mumbai. Yarkhan moves from DraftFCB Ulka, where he was Creative Director since 2008, where he had handled the portfolio of Tata Motors brands and Tata Telecom Docomo, among others. Yarkhan had led a team of creative professionals at DraftFCB Ulka, working on brands like LIC, ICL, IOC, and the Zee Network.
Welcoming Yarkhan, D Rajappa, President, Everest Brand Solutions, said, “Everest is delighted to welcome Romeen, a team player with rich experience and strong credentials. His contribution to FMCG brands at Nestle Chocolates and Confectionery, Unilever Sunsilk, Close-Up, Rin, Vaseline, J&J, Balsara and Boots Piramal will add to the communications armour for Everest’s amazing portfolio nurtured over the last few years.”
“Addition of senior and experienced people is to prepare Everest for the next level of growth,” Rajappa added.
On joining Everest, Yarkhan said, “I have admired team Everest for its strong values to strengthen client portfolio. I am proud to come on board and fortunate to work on brands like Parle, Everest’s client of 64 years. Everest has steadily added a string of brands that I have envied for long.”
A qualified Chartered Accountant, Yarkhan has over 15 years of rich experience across leading agencies, including stints at McCann (Mumbai), JWT (Mumbai), Lowe (Delhi) and Max Advertising (Jakarta).
As Creative Director with Max Advertising in Jakarta, Yarkhan had handled international biscuit and confectionery brands, besides several brands in oral care and personal hygiene, winning a number of awards.
It may be recalled that since 2006, Everest Brand Solutions has built a robust portfolio of brands by adding customers like ACC, CNN-IBN, Emami, Indian Overseas Bank, KS Oils, Macro Dairy, Mount Shivalik Breweries, and Tata Housing to its string of multi-decade relationships like Bombay Chemicals, Parle and Zandu.