Everest Brand Solutions has appointed Naveen Saraswat as the head for its Delhi operations. Saraswat fills the position that was left vacant after Anant Pal Singh left the agency to join Dentsu Marcom. Incidentally, in January this year, Everest had made an announcement of Shruti Jain joining as the branch head, which did not materialise.
D Rajappa, President, Everest, said, “Saraswat has been a dear colleague and brings with him a wealth of experience. He is extremely passionate about advertising and building brands. He has the perfect mix of maturity and drive to lead and mentor our team at Everest, Delhi, and will be a key team member to drive the vision at Everest to regain its place as one of the leading brand solutions company in the Delhi market.”
Saraswat holds an MBA from FMS, Delhi, and has over 20 years of experience in advertising and marketing. He has worked at Trikaya Grey, Contract Advertising and Rediffusion DY&R. He has worked on some of the leading brands across various categories including NIIT, Uncle Chipps, Airtel, Revlon, Four Square, Red & White Bravery Awards, Shell, and Ministry of Tourism, among others.
While at Contract, Saraswat was the team leader on the NIIT and Uncle Chipps accounts, and played a key role in building these two brands over a period of eight years. He was the Branch Head of Rediffusion, Kolkata, and thereafter spent two years with Everest, Delhi, as Branch Head. Moving back to Rediffusion, his last assignment with the group was as Vice President, New Business.
He then moved to Frank Simoes Advertising as CEO, where he played a major role in the Ministry of Tourism campaign ‘Atithi Devo Bhavah’. This was a 360-degree programme aimed at improving the quality of service that foreign tourists get in India. Besides mass media advertising, the programme involved sensitising and training stakeholders in the tourism industry, including taxi drivers, tourist guides, staff of tour operators, staff of small hotels, immigration and customs officials. As a result of its success, Saraswat received a personal invitation from the tourism minister of the government of Egypt to visit Cairo and talk to the Egyptian authorities about the programme.