Close on the heels of Everest Delhi moving its office to Gurgaon, the agency now is looking at sprucing up its team. Satya Prakash joins as Client Services Director while Kumud Ghosal joins as Planning Director.
Commenting on these two appointments, Anant Singh, General Manager, Everest Brand Solutions, said, “These two key appointments are part of the beefing up process that the agency is undergoing. We already have young Turks in creatives (Kapil Dhawan and Arnab Chatterjee) and these new appointments will complement the creative. While Prakash brings on board his experience in running the business and his ability to partner the client successfully, Ghosal brings with her a deep understanding of consumers and trends of changing India.”
Prakash moves from Law & Kenneth Delhi, where he had a short stint as Brand Services Director. On his mandate at Everest, Prakash said, “I would be heading one part of the business at Everest Delhi and clearly the role is to build a good team and roll out good work. We will be using the principles of reinvented Everest to scale greater heights and will also try to use the new approach with our clients in Delhi.”
In his career spanning 13 years, Prakash has worked with JP Hotels, Equus Red Cell, Frank Simoes Advertising and MAA Bozell, apart from Law & Kenneth. He has worked on various brands, including Max New York Life and Healthcare, Siemens Mobile phones, Intel relationship programme and Convergys, among others.
Ghosal, who joins as Director-Planning, has close to 10 years’ experience in research. She moves from AC Nielsen, where she was an Associate Director. She has earlier worked with Mode, IMRB and TNS.
When asked why she moved to advertising from research, Ghosal replied, “After doing research for close to 10 years, I was looking at a different kind of challenge. I think the exposure that I have in understanding and analysing consumer behaviour will help in account planning, thereby in adding value to our clients.”
Ghosal is also of the opinion that the intellectual rigor that she brings on board for planning and strategy will bring in the necessary balancing act between the creative and consumer insight.