Evarist Rego has put in his papers as COO at IBD India. IBD India is the integrated brand development division of Percept-Hakuhodo, which offers creative solutions across the entire communication spectrum. Rego was earlier COO, Perspectrum Consultancy, Percept’s integrated marketing communication firm.
He has been with the Percept Group for five years. Senior sources close to the development have confirmed the news. Rego’s next destination is not known.
Rego had started his career in 1992 with an ad agency called Pressman Advertising. Since then, he has worked with agencies such as RK Swamy BBDO for six years, Publicis Ambience and PerceptH. Later, he joined Linterland, a division of Lintas, as Zonal Manager in Mumbai for a year, before joining Perspectrum Consultancy in 2005. Rego helped to start the integrated marketing communication division along with the senior management of the Percept Group.
He couldn’t be contacted for comments at the time of filing this report.