Evarist Rego has been elevated as Chief Operating Officer at Perspectrum Consultancy, the integrated marketing communication firm from Percept Ltd. Rego had joined Perspectrum in 2005 as Vice-President and was responsible for setting up the division along with the senior management of Percept.
As COO, Evarist Rego will handle not only the current Mumbai and Delhi operations, but also expand the operations to other destinations like Bangalore and Ahmedabad. Besides overlooking the all India operations, Rego is also actively involved in expanding the business and research teams to offer seamless 360-degree solutions to Perspectrum’s clients. He has been instrumental in Perspectrum’s growth in the last year, bagging clients like Ajmal Perfumes, Utssav Jewelers, Idea Cellular’s Activation Business, and Zicom, among others.
Debashis Das, CEO, Perspectrum, said, “Evarist has been instrumental in the overall growth of Perspectrum. Apart from being one of the founder members of Perspectrum, he has also played a vital role in our success. His new role entails growth and expansion plans. He will also be driving a new set of initiatives pertaining to IMC.”
Rego said, “This set-up has made me whatever I am today. The opportunity to learn diverse businesses ranging from advertising, content, events, research to entertainment has helped me acquire new businesses from cross functional categories. Additionally, the responsibility of running and diversifying offices to newer destinations and getting the right cross functional talent to run these varied businesses has made my journey in Perspectrum a wholesome experience. My endeavour is to create India’s best IMC set-up with planning / research and business teams that work hand-in-hand to offer all our existing and prospective clients a seamless 360-degree offering which is rich in consumer knowledge and optimal in media spends.”
Rego began his career at Pressman Advertising in 1992 and then joined RK Swamy BBDO Advertising, where he grew from an Account Executive to Associate Account Director. He then moved to Ambience D’Arcy after which he joined PerceptH as Client Servicing Director. He later joined Linterland (a division of Lintas) as Zonal Manager (Mumbai), before joining Perspectrum Counsultancy in 2005.