Ashish Chakravarty, who had put in his papers at Euro RSCG earlier this month, is headed for Publicis, where he would once again be working with his erstwhile creative partner Sujit Das, Creative Director at the agency. Chakravarty confirmed to exchange4media.com that he was joining Publicis, as Creative Head, from June 28. “I was keen to work under a top-notch creative person like Sanjay Sippy, National Creative Director, Publicis,” he said.
Chakravarty and Das made their names as a creative pair in the seven years that they worked together at TBWA Anthem (now TBWA India), McCann Erickson and Euro RSCG-Bangalore. They will be teaming up again after a gap of a year and a half. Said Chakravarty, “I never wished to be the sole person responsible for the creative output of the agency. With Sujit I will work on the Nestle and Hewlett-Packard campaigns. I am thrilled to be associated with some of the finest minds in the discipline.” According to him, there is a difference between an agency of size and one of stature. “Publicis is an agency of stature. Of course, McCann Erickson is an exception due to Santosh Desai,” he said.
At Euro RSCG, Chakravarty had worked on the Voltas-Vertis campaign, which is currently on air. His last creative work was for the MSN Messenger service that is still running on MTV.
Chakravarty informed that the Shagun account, which he had handled at Euro RSCG, has just been nominated for the EMVIES in the ‘Creativity in Media Innovation’ category.