Top Story


Home >> People Movement >> Article

Euro RSCG’s Ashish Chakravarty to team up with Sujit Das at Publicis

Font Size   16
Euro RSCG’s Ashish Chakravarty to team up with Sujit Das at Publicis

Ashish Chakravarty, who had put in his papers at Euro RSCG earlier this month, is headed for Publicis, where he would once again be working with his erstwhile creative partner Sujit Das, Creative Director at the agency. Chakravarty confirmed to that he was joining Publicis, as Creative Head, from June 28. “I was keen to work under a top-notch creative person like Sanjay Sippy, National Creative Director, Publicis,” he said.

Chakravarty and Das made their names as a creative pair in the seven years that they worked together at TBWA Anthem (now TBWA India), McCann Erickson and Euro RSCG-Bangalore. They will be teaming up again after a gap of a year and a half. Said Chakravarty, “I never wished to be the sole person responsible for the creative output of the agency. With Sujit I will work on the Nestle and Hewlett-Packard campaigns. I am thrilled to be associated with some of the finest minds in the discipline.” According to him, there is a difference between an agency of size and one of stature. “Publicis is an agency of stature. Of course, McCann Erickson is an exception due to Santosh Desai,” he said.

At Euro RSCG, Chakravarty had worked on the Voltas-Vertis campaign, which is currently on air. His last creative work was for the MSN Messenger service that is still running on MTV.

Chakravarty informed that the Shagun account, which he had handled at Euro RSCG, has just been nominated for the EMVIES in the ‘Creativity in Media Innovation’ category.


Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems