Top Story

e4m_logo.png

Home >> People Movement >> Article

Euro RSCG India appoints Narayan Devanathan as Chief Strategy Officer

29-June-2010
Font Size   16
Share
Euro RSCG India appoints Narayan Devanathan as Chief Strategy Officer

Euro RSCG India has roped in Narayan Devanathan as its new Chief Strategy Officer. Devanathan’s primary responsibilities will involve driving strategic planning for current and prospective clients across all of Euro RSCG’s India offices (in Delhi, Mumbai and Bangalore), including Reckitt Benckiser, Max New York Life, MakeMyTrip.com, IBM, BPCL, HDFC Bank, and Sanofi-Aventis, among others.

Both Suman Srivastava, CEO, Euro RSCG India, and Devanathan have confirmed the development.

Prior to Euro, Devanathan was Senior Planning Director at Ogilvy & Mather India. There he had led strategic planning for American Express, KFC, Cisco, GPI, Sprite, RPG Cellucom and DLF Pramerica, among others. He was also part of multiple key new business wins at Ogilvy, ranging from Honda Jazz to Mother Dairy to Religare Enterprises. His planning experience at Ogilvy for other brands spanned Du Pont, Motorola, Seagate, and Samsung, among others.

Prior to Ogilvy India, Devanathan was a senior planner with Cramer-Krasselt, an independent ad agency in the US, based in the Chicago-Milwaukee area. His planning mandate there covered global brands such as Johnson Controls, GE Healthcare, GNC Nutrition, Corelle, Corningware, Pyrex, and American brands such as Chicago Cutlery, Spice Islands, Fiskars, WD-40, Briggs & Stratton, and MasterLock.

In his early days, Devanathan was a copywriter at Admerasia, New York, for brands like Mercedes-Benz, Hennessey Cognac, MetLife and E*Trade and at RK Swamy BBDO, India, for brands like Vizag Steel, Kalanjali Arts, and DCL Finance, among others.

Throughout all this, he has been an active evangelist for ideas-led planning, and a firm believer in the effectiveness of the idea, above all else. However, he claims that his first mantra for success is that one has to be a lifelong learner and always curious about everything around.

Tags

The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Over the last 12 years, Cadbury 5Star has entertained viewers bringing to them ‘lost’ antics of the iconic duo of Ramesh and Suresh

As the brand sets its gaze towards the future, it was a clear direction to amplify the very feeling of this ‘attachment'

We list a few important stories that you may have missed in the week gone by