Euro RSCG India has appointed Pradeep Chak as Vice President, Client Servicing, Mumbai. In addition, he will also support all-India new business initiatives.
Pradeep, 35, an MBA in Marketing from Lucknow and a PG Diploma in Mass Communication from Germany, has over 12 years experience in the industry ranging from journalism, corporate communications and advertising. Suman Srivastava, President, Euro RSCG India, said, "I am pleased to welcome Pradeep Chak to Euro RSCG India. His strengths include excellent strategic thinking with strong networking abilities. He brings on board a blend of creative and entrepreneurial skills which will benefit not only our clients but also our new business efforts."
Prior to joining Euro RSCG, Pradeep was with Concept Communication, where he was responsible for new business development all-India apart from client servicing. His creative experience and ability to write film scripts, Hindi copy and poetry provided value-addition to his strategising and presentation skills.
He wrote the lyrics and conceptualised the recently launched music video "Aao De Saath Hum", from the music album called Hope, by 12 top singers of India, being released globally by Universal Music to aid Tsunami affected children.
Gulf Oil India, Wockhardt, Cox & Kings, UTV, NTPC, India Bulls, BSNL, Euro Kids and Birla Sun Life Insurance and Asset Management are some of the clients that he has worked for.
Euro RSCG is one of the Top Ten communications networks in the country. Founded in 1996, it handles a mix of international and Indian brands. Clients include Aventis, Air France, BPCL, Dell, Dabur, HDFC Bank, Novartis, ONGC, Oriental Insurance, Polaris, Reckitt Benckiser, Radico Khaitan, Sony Entertainment Television, Tata AIG, United Insurance, Voltas, Zandu, among others.