Bates 141 has appointed Jayanto Banerjee as Executive Vice President. He moves from Euro RSCG Dubai, where has been General Manager. At Bates 141, Banerjee will be responsible for overseeing work on the agency’s growing portfolio of brands in Delhi and other special projects.
Welcoming Banerjee, Subhash Kamath, CEO, Bates 141, said, “We were looking for a strong leader for our growing Delhi operations, and in Jayanto, I believe, we’ve found just the right person to lead us forward. Not only does he bring vast experience to the table across a variety of brands and categories, I found him to be extremely strong on brand strategy and planning. He is passionate about people and training, and comes across with tremendous integrity, and that fits into our culture perfectly. I look forward to welcoming him aboard soon.”
On his new assignment, Banerjee said, “When I met Subhash, he spoke about three cornerstones of his advertising values and belief – ‘an integrated mindset, commitment to people, and intellectual honesty’. After that, my joining was just a formality.”
Known as Banjo in industry circles, Banerjee is an MBA from Jamnalal Bajaj Institute. He began his career in advertising in account management with Lintas India, Mumbai and Kolkata. He has spent the last 13 years with Euro RSCG in India and the Middle East. Before taking over as Head of Euro RSCG Dubai, he was Strategic Planning Director for the Middle East Network supporting six offices in the region.
In a career that has criss-crossed between account management and strategic planning, some of the clients that Banerjee has worked on include Reckitt Benckiser, Danone Water, Air France, Jaguar, Peugeot, Microsoft, Philips, Lacoste, Unilever, JW Marriot & Radisson Hotels, Kinetic and Bajaj two-wheelers.