ETV has brought on board Devendra Pathak as Head of Sales - Retail & Corporate for its Hindi news and Urdu channels. His mandate is to supervise the revenue growth from corporate and retail for the channels.
On his new role, Pathak said, “ETV has solid credibility in the regional market. It’s a household name in regions, and in the last 5-6 years, there has been tremendous growth in the ETV news channel space. There is a huge gap between the No. 1 and No. 2 channels. So, after newspaper and radio, it will be great to work with the No. 1 regional channel. I will be responsible for handling the corporate and retail business side of the channel.”
Pathak has 12 years of experience in the media industry. He began his career as a Graduate Engineer Trainee at Superheat Powercons, Kolkata, but switched over to print media along with Dainik Bhaskar, Rajasthan in February 2002. He has also worked with Amar Ujala Uttaranchal and Andhra Jyothi at Delhi. His last stint was with My FM.