ESPN-STAR Sports has promoted Manu Sawhney to the newly created post of Executive Vice-President, Programming and Marketing. Sawhney, who was previously Senior Vice-President, Programming and Event Management, will continue to be based in Singapore and report to Jamie Davis, the newly appointed Managing Director of ESPN-STAR Sports.
Sawhney will be accountable for region-wide responsibility for all programming matters related to ESPN-STAR Sports networks across Asia as well as the Event Management Group.
Before moving to the network’s Asian headquarters in Singapore, Sawhney was Managing Director of ESPN Software India, where he played a key role in the company’s development from a start-up.
On his appointment, Jamie Davis said, “Manu has enjoyed a very strong track record of success with the network – first in South Asia, and more recently, completing several major acquisitions that have proved integral to ESPN STAR Sports, owning its position of leadership in sports broadcasting. The network continues to grow from strength to strength and with the introduction of new media and new competition, Manu along with his expanded team will be pivotal in redefining the value of sports viewing and taking ESPN STAR Sports to the next stage of growth.”
In his new position, Sawhney will assume an expanded role, which includes two additional portfolios – network presentation and marketing communications. The integration of the programming, event management, network presentation and marketing communications functions will be key to the network’s strategy of re-defining its viewing proposition to fans as well as trade clients across Asia.
Kim Carver, Vice-President of Network Presentation, and Stephenie Vasko, Vice-President of Marketing Communications, will now report to Sawhney.