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ESPN-STAR Sports’ Dilip Jayaram joins Procam International as Senior VP

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ESPN-STAR Sports’ Dilip Jayaram joins Procam International as Senior VP

Dilip Jayaram, Director of Ad Sales at ESPN-STAR Sports, has decided to move on, ending his six-year association with the channel. He is joining Procam International where he will head the organisation as its Senior Vice-President and in a year’s time will take over as its Chief Operating Officer.

Jayaram had earlier worked with Buena Vista Television India, which used to manage the ad sales for ESPN. This was followed by a stint with MTV and SAB TV. In 2000, he came back to ESPN-STAR Sports as its Regional Head for the Southern region. Later, in 2002, he moved to Delhi as the Regional Head for North and East. In 2004, Jayaram took on the portfolio of Business Development and Innovations for ESPN-STAR Sports and was heading the team that was responsible for the launch of PHL in 2005. Later, in June 2006 he was promoted as Director, Ad Sales.

Commenting on the move, Jayaram said, “I have worked extensively with one vertical of sports with the best in the genre and have also gained valuable insights on the other side of sports during the Asia Cup in 2004 and the first two editions of PHL. I am now crossing over to the next aspect – that of owning and promoting sports events in the country.”

Anil Singh and Vivek Singh, promoters of Procam International, said, “In Dilip Jayaram we find a set of skills not easily replicable. His past experience with ESPN-STAR Sports, combined with his innate entrepreneurial initiative, gives him extensive knowledge of media and sports events covering the entire gamut from conception to execution.”

They further said, “He has been responsible for some of the largest media deals in sports and has also been the chief protagonist of the PHL. Further, with Procam International’s television division – Procam Mediatel – taking off, a need was felt for someone with an in depth understanding of the television industry. Procam Mediatel, responsible for the live production of the marathons, is also currently involved in creating innovative shows and concept formats for television.”


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