Enfatico, the Dell-focused shop being formed by WPP, has made some senior management changes to further strengthen its leadership team. Jeffrey Wilks has been promoted to Chief Operating Officer, while Harish Vasudevan has been promoted to Managing Director for Asia-Pacific.
“Enfatico is reinventing the client-agency model, delivering global strategic and operational excellence across all communications disciplines,” Torrence Boone, CEO, Enfatico, said, adding, “Our senior leadership team provides the expertise and global perspective necessary to execute on our vision of a next-generation marketing agency.”
On his new role, Wilks said, “Enfatico is an exciting and important evolution in the marketing services sector. I’m thoroughly excited to be taking on the COO role to help us achieve success.” As COO, Wilks assumes day-to-day operational responsibilities for Enfatico in addition to driving overall strategy and execution for the commercial business at Dell.
As Managing Director for Asia-Pacific, Vasudevan, who is based in Beijing, will lead Dell’s Consumer and Commercial business in the region and oversee Enfatico operations, including managing the growth of the agency’s critical hub in Beijing. Prior to Enfatico, Vasudevan had held senior client leadership responsibilities in Asia for Ogilvy, managing integrated marketing communications for major global brands such as American Express, FedEx, and Unilever across diverse Asia-Pacific markets, including India, China, and Singapore.
Additionally, the company announced three key new hires that includes Liz Deutch as Chief Value Architect; Dave Schafer as Global Creative Director; and Jennifer Kuratek Seidel as Global Account Director.
Enfatico is defining the next generation agency through a global, multi-disciplinary approach to marketing services: integration of a full suite of cross-channel capabilities under one roof; cutting-edge analytic techniques to uncover unique business building insights; and technology and automation tools to deliver significant cost efficiencies.