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Editor Sathya Saran to move into brand alliances role at Femina

16-March-2005
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Editor Sathya Saran to move into brand alliances role at Femina

Sathya Saran will no longer edit the Femina. She starts off in a new role as Director - Brand Alliances for Femina, in a position conceived to create win-win situations for brands outside the group to associate themselves with Bennett, Coleman brands. Her last issue as Editor would be the magazine's edition dated April 15, 2005. Amy Fernandes takes over as editor.

Saran has been working on this new role for the last few months now, besides being the editor of the publication. Speaking to exchange4media on the shift, she said, "It was a natural evolution from my role as editor because then too I was working on brand alliances for the magazine. With international brands and corporates coming in, there was a need for me as editor to communicate our editorial policy and what we stood for as a magazine to create mutually beneficial situations for us and the brands we associated with."

A major initiative in her new role is already underway, and is called 'Circle of Success'. "The five-day workshop for women is designed to help them find their identity and excel in whatever they are doing, and we had a trial run at Ahmedabad which was a runaway success. We're now scheduled to have the event at Chennai from March 22 to 26," said Saran.

Raj TV is the media partner for the event, which is being organised in association with the Duchess Club of Chennai. As part of the event, 35 women from the city will participate in a workshop, and will train under the same professionals who have trained former Miss Indias including Aishwarya Rai and Sushmita Sen. Actress Dia Mirza would also be speaking to the women who come in for the workshop. The programme will then be aired in modules by Raj TV.

"This has everything to do with sharing the learning we received while training Miss India contestants. We will be taking the event to Lucknow next month and Circle of Success would become Femina's biggest property in the future," added Saran.

There is some consolation for those smitten by her words every month on the last pages of the magazine: she said, "I will continue to write, because if I don't, I will die."

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