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Eastern Media Ltd changes: Monica Patnaik elevated to Joint MD; Malaya Mishra made CEO

07-August-2010
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Eastern Media Ltd changes: Monica Patnaik elevated to Joint MD; Malaya Mishra made CEO

Monica Nayyar Patnaik has been elevated to the position of Joint Managing Director at Eastern Media Ltd, which owns Radio Choklate. Previously, Patnaik was Director of the radio arm of Eastern Media Ltd, Radio Choklate. Apart from her current responsibilities, she will now also look after the group’s print business, Sambad.

Patnaik said, “I will be overlooking the business of radio and print. It is already the No. 1 newspaper in Orissa, however, we are looking forward to better ourselves. A series of innovations, technological advancement and next practices will further strengthen our position.”

Patnaik is the founder of the group’s radio business, Radio Choklate, which is operational in the cities of Bhubaneswar, Cuttack and Rourkela.

The media house has also elevated Malaya Mishra to the post of CEO of non-print division, which includes radio, television as well as its other entertainment properties. Prior to this appointment, Mishra was Director of Eastern Media’s entertainment division.

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Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.