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DY Works elevates Rekha Pamani-Gulati to COO

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DY Works elevates Rekha Pamani-Gulati to COO

Brand strategy and design firm DY Works has announced the appointment of Rekha Pamani-Gulati as Chief Operating Officer.

Prior to joining DY Works, Pamani-Gulati had started her professional career at the Golden Tulip Hotel Chain, Ghana (West Africa). Post this, in 1997 she established base in Mumbai and started off with The Concern India Foundation. Her next professional endeavour was joining DMA Branding as part of the Marketing Team, where she serviced accounts such as Unilever, Mahindra, Godrej, Dabur, and Air India, to name a few.

This association with the group lasted for over 10 years, which included a stint where she co-ran ABPS (Alia Branding and Production Services) and became Business Head of DMA in 1999. In 2001, she individually set up Yellow Resources, an independent branding and design team to take on a non-competitive business from the successful DMA Brand. In 2002, she was made Director of the Alia Group and was in the advisory capacity to all group companies, following which she spent much time back at DMA Branding as CEO in conjunction with New Business initiatives.

With over 18 years of branding and marketing experience across both agencies and clients, she rejoined DY Works as Director – New and International Business Development in January 2010 and has now been promoted to the role of Chief Operating Officer.

Commenting on the development, Alpana Parida, President, DY Works said, “Rekha’s cross cultural experience and strong understanding of both Indian and international markets will be invaluable in creating unique and meaningful brand propositions for our clients.”

On her new role at DY Works, Pamani-Gulati said, “I’m excited to take on this new challenge. In the recent years the company has built an impressive client portfolio and strong team. As Chief Operating Officer, I look forward to building this further.” 

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