Draftfcb Ulka has brought on board Naresh Kumar as Vice President, Planning for its Delhi operations. Prior to this, Kumar has worked at Momentum Strategy (Bangalore), Avalon Consulting (Delhi) and Law & Kenneth (Delhi) as well as an independent consultant in his career spanning 16 years.
Commenting on the appointment, Sanjay Tandon, COO, Draftfcb Ulka Delhi, said, “As a key player in the Delhi team, Naresh will help us sustain and strengthen our strategic credentials that are the building blocks of creating brand wealth for our clients.”
On his new role, Kumar said, “Joining Draftfcb Ulka is like coming home and I look forward to a long and fulfilling innings here.” He observed that Draftfcb Ulka has a reputation as a strategic brand-building partner to clients. “The quality and testimony of their client relationships and their senior management personnel is ample proof of that,” he added.
Kumar has gained a wealth of experience across consulting, market research and planning, working on brands like Bharat Petroleum (Pure for Sure), MTR Foods re-positioning, Lakme, Tata Steel, Big Bazaar, GMR Infrastructure, ITC and Onida.