Top Story

e4m_logo.png

Home >> People Movement >> Article

Draftfcb Ulka appoints Sushil Motwani to head Healthcare div

06-July-2011
Font Size   16
Share
Draftfcb Ulka appoints Sushil Motwani to head Healthcare div

The healthcare arm of Draftfcb Ulka has brought on board Dr Sushil Motwani as Business Head. Following this appointment, the agency plans to further strengthen its healthcare offering and build on its current base of clients.

The healthcare division of Draftfcb Ulka recently bagged Astra Zeneca’s branded generics business. AstraZeneca, an innovation driven organisation, is now aiming at inorganic growth by launching generic brands in the international markets.

Motwani would be spearheading the agency’s communication efforts in this direction, which would involve doctor communication developed in India for the international markets.

Motwani brings with him a medical background, combined with 12 years of experience both in product management and agency. In his earlier assignment, Motwani has steered many communication programmes with clients like Bayer Diabetes Care, Biogen Idec, Pfizer, Aristo, Novartis, Galderma and Lupin, working closely with the marketing teams to build successful, clutter-breaking campaigns addressing the doctor, sales force and the patients.

Some of the brands currently handled by Draftfcb Ulka include Digene, Pediasure, Vicryl, Anacin, and Brufen, among others.

NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve