Top Story

e4m_logo.png

Home >> People Movement >> Article

Draft FCB-Ulka appoints Kulvinder Ahluwalia to head strategic Tata businesses

13-December-2007
Font Size   16
Draft FCB-Ulka appoints Kulvinder Ahluwalia to head strategic Tata businesses

Kulvinder Ahluwalia has joined Draft FCB-Ulka to head key strategic businesses from the Tata Group, as General Manager. The appointment was made earlier this month and this is a homecoming of sorts for Ahluwalia, who started his career as a management trainee with the then FCB-Ulka.

Commenting on the appointment, Nitin Karkare, COO, Draft FCB-Ulka said, “Kulvi is a product of our management trainee programme, ‘Star One’. And we are glad that he is back as GM. It’s a special feeling to when our Star One trainees return. He will be heading some of our important businesses, including the Tata Group.”

On his return to the agency and his new role, Ahluwalia commented, “I’m really excited about this opportunity to be back to my first love - advertising. As I have worked with the Tata Group extensively in my earlier stint, I look forward to re-kindling the old relationship, and using some of Draft FCB-Ulka’s proprietary techniques in an attempt to continue creating insightful communication solutions on their business.”

During his initial seven years at FCB-Ulka, Ahluwalia serviced clients like Tata Indica, Tata Indigo, Santoor, Coldarin, Tata Corporate and Wipro. His re-entry into the agency is preceded by his four-year stint with Hennig, a London-based diamond consulting firm for De Beers.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business