Top Story


Home >> People Movement >> Article

DNA appoints K U Rao of Shell UK as CEO

Font Size   16
DNA appoints K U Rao of Shell UK as CEO

Diligent Media, owners of DNA, has appointed K U Rao as CEO. Rao takes charge from October 4, 2006. He would be reporting to Managing Director Sudhir Agarwal. The development has been confirmed by Arup Gupta, HR Head of DNA.

DNA till now didn’t have the position of CEO.

Prior to this assignment, Rao was Global Head of Sales & Business Development for the car care business of Shell Lubricants, London. He has been with Shell for the last 12 years of his professional life.

Rao’s appointment is to further strengthen the business development initiatives of the one-year-old publication. DNA is in the process of issuing an official confirmation on the development later today.


Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO